Welcome to Marcus Dickson Associates
The marketing management company for the Body Repair Industry
Never forget that customers have a choice
Every successful company is marketing driven. Marketing ensures everything you do in your business is driven by customer needs, and every possible opportunity to grow your business is thoroughly exploited. Marketing makes you think of your business in a completely different way. It helps you to react quickly to new sales opportunities by using your people, your equipment, your services and premises in a very customer oriented way. Marketing is not just about advertising. This “visible” part of marketing can only be carried out as part of a logical marketing planning process.
Why you must market your bodyshop
In our experience, we often find bodyshops are not communicating their message into customer benefits. Usually there is a range of marketing opportunities they never even realised existed. There has been a tendency for bodyshops to rely on work provision rather than exploiting sales and marketing opportunities themselves. This has proved risky for survival, and limits growth. All businesses need a good mix of customers. Targeted sales and marketing will ensure your business is seen as a “brand” by all potential customers in the Body Repair Industry.
Making marketing work for you